Eight questions.
Two minutes.
Your brand, encoded for AI.
Two artefacts in one build. The Brand Blueprint gives you the visual brand foundations — palette, typography, voice anchor, post filter, blog schema. The Voice Encoder is an 8-section voice anchoring + prompt-engineering layer — drop it into AI tools (Claude, ChatGPT, Gemini) and hand it to every delegate (contractors, VAs, agencies, partners) who reps your brand. One source of truth across every channel that speaks for you.
Voice Encoder Lite (8 sections) is free and yours for life. Voice Encoder Pro (14 sections, bulletproof lock) unlocks with any WOW Factor or DNA-X product purchase.
Nothing you enter is shared or sold. We use it to build your kit and (if you want) send you a copy.
Who are you and what do you trade as?
Your name, your role, and the business name people know you by.
In one sentence — what do you do, for who?
No marketing-speak. Plain language. How you'd describe it to a mate at the pub.
Good ones are specific. "Small business coach" is weak. "Help Auckland tradies scale past the owner-operator trap" is strong.
What's your main archetype?
Pick the closest. It shapes the language calibration in your voice anchor.
Pick three words that describe your brand vibe.
Not aspiration — reality. How you actually sound and feel.
0 of 3 selected
Pick your primary colour.
Or paste your own hex codes if you already have a brand.
Which typography feel is closest?
Not a final pick. We'll use this to calibrate the pairing.
Paste your website URL and a writing sample.
The sample is the single most important input. We use it to derive your voice — structural rules, banned words, signature devices, temperature pattern. No sample = generic kit.
0 characters · minimum 100 words (~600 characters) for a useful anchor
Paste your logo URL.
Don't upload — paste the direct image URL. Easiest way: hover over your logo on your website → right-click → Copy image address. Example: https://yoursite.com/wp-content/uploads/logo.png
Can't get the URL? Leave it blank. We'll auto-grab one from your website URL, and fall back to a wordmark if that fails.
Where do we send your kit?
We'll email you a PDF + a private URL for your Brand Blueprint + Voice Encoder. Usually delivered in under 5 minutes.
Submitted. Thanks.
Your Brand Blueprint + Voice Encoder is in the build queue. You'll get a personalised PDF + private URL — usually in under 5 minutes from submit.
If it's taking longer than 30 minutes, reply to the email we just sent you — it might have landed in spam.